Invest in Accurate GTIN Product Information
Inaccurate and outdated product data can quietly undermine nearly every aspect of business performance—from shipping and logistics to inventory management, sales forecasting, and revenue—affecting the entire modern supply chain. For brands selling on Amazon, the stakes are especially high: incorrect GTINs and product information are a leading cause of product delistings, risking visibility and customer trust. Keeping listings for products that no longer exist also strains resources and jeopardizes customer satisfaction, potentially resulting in lost sales. Accurate, up-to-date product data is essential not only for operational efficiency but also for maintaining a positive customer experience and strong marketplace presence.
Whether you’re new to using UPC barcodes or have relied on them for years, are you investing in an effective system to maintain high-quality, accurate data? GS1 Barcode Support programs include access to the UPC management portal, GTIN.cloud, and an assigned personal consultant who will review your GTINs and associated product data BEFORE being published. Having a certified consultant assist in managing your data, will eliminate inaccuracies and stale product data.
INVOLVING INVESTMENT IN GTIN DATA ACCURACY
Taking ownership for UPC product data is a responsibility/liability impacting companies of all sizes. GS1 has authored some whitepapers that involve the impact of bad data on a few large multinational companies. As you will see, each inactive product record removed from Nestlé Professional’s data management platforms saved the company between $7,500 and $15,000, resulting in millions of dollars in annual savings. Discover how Nestlé launched its data quality journey by leveraging global data sharing to achieve these results. relying on the global sharing of data. The combination paper on Target/Keurig and Pilot Pen will also convey the significance of data quality.
GTIN.cloud
GTIN.cloud is the online resource which manufacturers upload and manage their UPC product data and images. The GTIN management function enables companies to assign and activate their GS1 GTINs, associate product data attributes, upload images, create digital .eps barcode files. All entered UPC product data is personally validated by an assigned GS1 barcode consultant before UPC are published. UPC product data can be exported to other data resources, such as GS1 Data Hub, Amazon and Google Merchant center.
As the central location for managing UPC (GTIN) assignments, the GTIN.cloud empowers companies to adhere to global identification standards and act as a storage mechanism for UPC assignments. In addition to providing UPC product data management, the corresponding case pack (GTIN-14) can also be created on GTIN.cloud. All entered data is accessible by dynamic and manual search queries.
